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Two-Day National Conference on the

State of Advertising Industry in India: A Critical Appraisal

The Institute for Studies in Industrial Development (ISID) is organizing a Two-Day National Conference on the State of Advertising Industry in India: A Critical Appraisal during February 16-17, 2018. The national conference is sponsored by Indian Council of Social Science Research (ICSSR), New Delhi.

Advertising is said to move markets and minds. The Indian Advertising Industry is pegged at over INR 60,000 crores. The globalization of the Indian economy in the 1990s brought about humongous changes in the structures, functioning, revenue models and the creative trajectory of the Indian advertising. There is, however, not much literature available in the public domain on the changes brought about by this phenomenon and its impact on the indigenous ad agencies. There is no periodic review of the ad sector in all its aspects to know the state of advertising in India. If one word can define the ad industry in India today, it is 'OPACITY'.

The media industry, to a large extent, depends for its sustenance on advertising, leading critics to talk about the alleged editorial control by large corporate organizations. The ad industry does not generally respond to issues raised by critics, academia and civil society. Media, in general, does not write about the ad industry per se and the reason for that is not far to seek.

There are critical areas such as portrayal of women, gender insensitivity, use of children and surrogate advertising, among others that require policy intervention. With these and other related issues in view, the ISID has taken the initiative to set the ball rolling by organizing the proposed two-day national conference as a starting point. The conference shall have some very eminent advertising practitioners and academics presenting empirical and experiential papers on various sub themes such as:
  1. Advertising Evolution and Present State – Ownership & Controls
  2. Creative Trajectory of Indian Advertising
  3. Critical Issues in Indian Advertising
  4. Ad Practice and Professionalism – Challenges & Opportunities

Young researchers / teachers in academic institutions, colleges and university departments, who are primarily from the mass communication stream and whose work requires research / teaching of advertising, are eligible to apply.

For outstation participants, there is a provision for boarding and lodging at ISID Campus on twin sharing basis for the duration of the conference. The travel cost, however, will have to be borne by the delegates. They may apply to their respective universities / institutes as per their rules.

Those desirous of participating in the Conference may send their brief CV, along with an indication on the subjects taught / research topic, so as to reach the Conference-Chair preferably through email at ncad@isid.org.in before January 05, 2018. Further details and conference updates will be regularly posted at http://isid.org.in/ncad.html

 

 

 
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